
What the call actually is
Half an hour on the phone, and Micah makes the call at the time you choose. There is no charge for it, and you speak to the person who would direct the work.
Your house first
What you sell, who buys it, and what the market already believes about you. A film that does not know the answer to that third question tends to be expensive decoration.
What the film has to do
Launch something, reposition something, carry a season of paid media, or stand at the top of your site for three years. The brief changes the build completely.
What it costs
Said plainly, on the call, against the work your brief actually needs. Nothing is quoted before Micah understands the house.
Whether there is a seat
Only a few seats open each season, because direction to delivery is done personally rather than handed on. If yours does not fit this season you will hear that on the call.
What to have ready
None of this is required, and the call works without it. It simply makes half an hour go further.
- What you are launching or repositioning, and roughly when
- Where the film will live, your site, paid media, retail screens, events
- Who signs off, and who else needs to be convinced
- Any brand guidelines, or a film by someone else that you wish were yours
- A budget range, even a wide one